Look around. It’s all happy people with big grins on their faces. Let’s admit it. Winning feels good.

Yesterday night we, the lovely people at Dare, enjoyed a bit of the sweet feeling as the agency picked five awards at the Campaign Digital Awards including a very well deserve one going to Mr. Collier as the biggest achiever of the year. Congratulations Mark. It’s not that usual to see every single member of a team being that honestly happy for their boss.

But above all, the night was a very special one for those of us working for the Vodafone account. Picking awards for the three nominations we had (including the one for the best ongoing brand campaign) is a fantastic result for a wonderful and bright team of people who work really hard in a daily basis and not always enjoying the recognition that this huge effort deserves.

Well done and many thanks to everyone involved. You are the best and most talented team one could dream of.

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This is how my Flickr account would look like if it would turn into a peacock:

How would yours look like?

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Early this week I read a couple of very interesting articles about a) the future of digital marketing and b) the evolution of website interfaces. I have been thinking about it and now I am ready to share some thoughts:

Interfaces 3.0+

I believe the biggest impact on the future of the Internet will come from the development of new user interfaces.

Nowadays most of the users browse the Internet on their personal computer screens, where they are forced to deal with a complex system of nested interfaces. Browsing on your pc requires the use of at least four different interfaces:

(Read more…)

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Back in 1998 I collaborated with strdub to produce tofu type, an art project to develop a typeface built out of different combinations of the same unique module. Like tofu, which absorbs its taste from other ingredients, the different characters would build their own identity from the different position and arrangement of one single shape.

The result was an unreadable typeface. It was not the point to achieve a good readability but to keep a basic recognizable structure for all the different characters. However many might be right by saying that this is not a real typeface but a visual exercise or an art project. Well, that is true.

I had lost track of this project completely until some days ago, when browsing Enrique’s site I found out that the website we developed to document the project (one of my very first websites) is still live.

Somewhere within my old back up discs I might keep the file with the typeface. Maybe one of these days I should make an effort and try to find where it lays.

See the ‘Tofu_type’ website.

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Knitting is cool. So if you want to follow the trends and you have some little ones in the family then you might like Kokobino.

Kokobino was the last project I was involved with before I left Rednomad last summer. Coats, the largest hand knitting products seller in the world, commissioned Rednomad to create a completely new brand. The proposition was very simple: luxury designer knitting kits targeted at mums who want to create something very special for their babies.

Rednomad created everything from the visual identity to the packaging for the different range of products. I started to work on the definition of the site layouts and overall design together with Amanda, who contributed with her amazing talent and skills to bring the new brand to life thanks to some lovely illustrations and layout designs.

Visit Kokobino or read more about the project.

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Some months ago my friend José Luis honoured me with a four-pages interview for Visual (issue 122), the one classic Spanish magazine about design, creativity and communication.

Download the interview here (PDF in Spanish).

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