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Archive for April, 2007

25.04.2007

Tofu Type

Tofu Type

Back in 1998 I collaborated with strdub to produce tofu type, an art project to develop a typeface built out of different combinations of the same unique module. Like tofu, which absorbs its taste from other ingredients, the different characters would build their own identity from the different position and arrangement of one single shape.

The result was an unreadable typeface. It was not the point to achieve a good readability but to keep a basic recognizable structure for all the different characters. However many might be right by saying that this is not a real typeface but a visual exercise or an art project. Well, that is true.

I had lost track of this project completely until some days ago, when browsing Enrique’s site I found out that the website we developed to document the project (one of my very first websites) is still live.

Somewhere within my old back up discs I might keep the file with the typeface. Maybe one of these days I should make an effort and try to find where it lays.

See the ‘Tofu_type’ website.

24.04.2007

A List Apart | The Web Design Survey 2007

Looking forward to the results…

A List Apart

23.04.2007

Kokobino

Knitting is cool. So if you want to follow the trends and you have some little ones in the family then you might like Kokobino.

kokobino

Kokobino was the last project I was involved with before I left Rednomad last summer. Coats, the largest hand knitting products seller in the world, commissioned Rednomad to create a completely new brand. The proposition was very simple: luxury designer knitting kits targeted at mums who want to create something very special for their babies.

Rednomad created everything from the visual identity to the packaging for the different range of products. I started to work on the definition of the site layouts and overall design together with Amanda, who contributed with her amazing talent and skills to bring the new brand to life thanks to some lovely illustrations and layout designs.

Visit Kokobino or read more about the project.

21.04.2007

Interview in Visual

Some months ago my friend José Luis honoured me with a four-pages interview for Visual (issue 122), the one classic Spanish magazine about design, creativity and communication.

Visual

Download the interview here (PDF in Spanish).

20.04.2007

Chase your dreams

The new digital advertising campaign for Vodafone to support the sponsorship of the Vodafone McLaren Mercedes F1 team is now live. As everything we do for Vodafone, the brand message ‘Make the most of now’ is central to the campaign. This time the proposition focuses on how Fernando Alonso and Lewis Hamilton made the most of their now to chase their childhood dreams.

vf_f1

Click below to see the work:

Dedicated website (rich media site only available to PC users - bohoo!)
“3d track” expandable leatherboard
“Boxcart” MPU
“Go kart” MPU
“Toy car” MPU

Read what Campaign magazine said about the work: here and here.

18.04.2007

The Webby Awards

The Webby Awards

Make your voice heard and vote for our three Dare nominations to the awards:

Vodafone Mobile Office Solutions
Mobile Office Solutions
under IT Hardware/Software category.

Walkman World
Walkman Worlds
under Telecommunications category.

Lynx Blow
Lynx Blow
under Beauty and Cosmetics category.

Vote here.


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