You only need to look up the flat roofs to discover them around. I ignore who they are or where they come from. They don’t move. They don’t respond to me when I shout at them. They’re just like angels from a Wim Wenders movie.
Archive for May, 2007
28.05.2007
25.05.2007
Fish & chips with a difference
I took these pictures last year during an interesting event called “Giants of Steam“, organized by the Bluebell Railway. We were lucky to travel in the ‘City of Truro‘, believed to have been the first locomotive to achieve 100mph.
This year they’re organizing a series of events where you can have fish & chips on board a steam-hauled train; served with bread & butter and a cup of tea. How cool is that? So yes, I’m planning to go and have my lunch in style so if you don’t have any plans for the 8th of June and you fancy joining the adventure just give me a shout.
23.05.2007
The Piffles
I feel very honoured to introduce “The Piffles”. This movie is the first international release by 9 year-old animator Anoush Stanboulian, a young talent who, on top, is the daughter of my colleague Barret.
Check it out and watch this space to see what she comes up with in the future. :)
[no sound available]
21.05.2007
Wieden + Kennedy + Fischli + Weiss
I’m just back from one of the D&AD President’s Lectures by Dan Wieden and David Kennedy. I very much like the brilliant work that their agency has consistently delivered during the past 25 years and for that they’ve got all my respect and professional admiration.
The lecture was death boring though. It lacked of rhythm, both guys seemed to be pretty uninterested about it and I didn’t get much clear from their sometimes vague answers (the format was an interview conversation). I really had hoped for something more inspirational. Shame.
But the highlight of the night was about to come; when in the Q&A round Ron asked this in front of over thousand assistants:
(Read more…)
19.05.2007
The Swan Lake
Act I
When Tchaikovsky composed the music for the Swan Lake back in 1876 no one could predict that these four acts would become the most famous classical ballet of all times.
The Swan Lake was his first commission as ballet composer and many didn’t trust on his abilities to make a good job.
In the highly competitive world of advertising many new agencies find extremely difficult to build a good reputation and obtain the credit they deserve. Often they are forced to face the establishment of an industry where the weight of your name is sometimes heavier than the quality of your work.
13.05.2007
The future of the Internet (I): Interfaces 3.0+
Early this week I read a couple of very interesting articles about a) the future of digital marketing and b) the evolution of website interfaces. I have been thinking about it and now I am ready to share some thoughts:
Interfaces 3.0+
I believe the biggest impact on the future of the Internet will come from the development of new user interfaces.
Nowadays most of the users browse the Internet on their personal computer screens, where they are forced to deal with a complex system of nested interfaces. Browsing on your pc requires the use of at least four different interfaces:
07.05.2007
My QR-Code
This is my own QR-Code.
Be honest. You might not be quite sure about what this is yet but you can’t wait to get yours. Well, don’t panic. You can easily generate your own one here.
04.05.2007
Say Hi!
DoubleYou has a new website and a small space where you can say hello. It reminds me of the electronic panel we had at Randommedia. People lost their interest after a while and stopped posting new messages so some days you would have the same lines scrolling left to right again and again and again.
Anyway, I said hello.
01.05.2007
How to make a DRTV ad the sexiest one in town
Direct Response TV ads are all tedious and uninteresting. Perhaps not all but most of them are and this is something many people would agree with. So… how to turn a ‘dirty’ DRTV brief into a sexy piece of communication?
Just adding a bit of extra care to the execution. Let’s face it. There’s not much crazy stuff that one can do with the narrative. You need to show the handsets, display the ‘call to action’ on the screen for the entire length of the advert and explain the offer (x minutes + x SMS + free phone) in the clearest way possible. Add some very long t&c’s and you’ll have a DRTV ad. This is what this is all about and these few golden rules simply work very hard so no reason to ignore them.
However it’s not written anywhere that this needs to work against aesthetics and a bit of interesting storytelling and this is what we have done at Dare, where we’ve just delivered the final response to our first brief to create a TV ad for Vodafone. The result is a solid piece of work with some nice illustrations lovely animated by Monsieur Gavin, who’s invested some good long hours to crack this on.
Put your headphones on and judge by yourself. Then let me know what you think (sorry about the crappy YouTube quality, I’ll try to get a higher quality copy in the future and I’ll post it here).
Some credits (magazines always get it wrong so hopefully this will be a one place where everyone gets the right credit for the work):
Director: Gavin Leisfield
Account Director: Katherine Davidson
Group Account Director: Claire Hynes
Producer: Hannah Hilbery
Copywriter: Amy Gould
Art Director: Amy Gould
Illustration: Gavin Leisfield / Luke Stenzhorn
Animation: Gavin Leisfield
Postproduction: David McNulty
Planner: Amy Whittaker / Nick Emmel
Creative Director: James Cooper
Creative Lead: Eduardo de Felipe
Music: Samuel Sim
Voice over: Sean Pertwee
