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Archive for June, 2007

25.06.2007

Can London be both big and beautiful?

This is the question that some few intelligent people (including Richard Rogers) aimed to answer during the discussion board hosted at the Tate Modern as part of the “Debate London” event organized by The Architecture Foundation.

No doubt this is an interesting question and therefore some interesting points were made here. However none of them were definitive from my personal point of view. Perhaps the subjectivity of the terms big and beautiful didn’t allow more concrete and inspiring opinions.

First of all there was a need to define the concept of beauty better. It’s difficult to progress in a discussion about beauty if for instance we restrict it to speak about aesthetics. I find London beautiful although I’m sure my reasons for that are rather different to any other London citizen. In fact, speaking from a pure aesthetics approach I would say that I don’t find London as beautiful as other European cities such as Lisbon, Prague, Barcelona or Paris. It’s not the aesthetic side of London that I find blowing but its soul, its inner beauty based on my very personal living experience. And this is a personal feeling that it’s very difficult to rationalize but it still maintains certain important relevancy.

It’s almost certain that my experience of London is highly influenced by my daily doing and the level of easiness that the city provides me with so that I can stop worrying about the mundane in order to focus on more creative paths to develop my personality. I wonder if this is an important layer of our perception of beauty. And I could argue that this is generic enough to set a starting point on this discussion.

So, can London be both big and beautiful? It certainly is big already so there doesn’t seem to be many problems from that side. But can it be beautiful too? Yes if the city covers the basic expectations of its citizens. A city with a good public transport network, a generous cultural offer, a reasonable community care (health, education, minorities integration and other social services, local infrastructures, etc) and open professional opportunities will result on a better experience and a more positive perception from most of the citizens. And once people feel happier, the city will automatically become more beautiful.

So the solution doesn’t lie only on architecture (perhaps more on planning). It has very little to do with how many skyscrapers will define the skyline or how high they will be. Or with how many Victorian buildings we preserve or how cutting edge the Olympic ring will be. This surely has its space but it’s not a definitive answer for most of the people. This is because beauty is not only about aesthetics but about function. And if London functions well, no doubt that it will be a big and a beautiful city.

23.06.2007

The internet is now mobile

Vodafone Mobile Internet

We are finally done with our latest job for Vodafone. This campaign to promote the mobile Internet services is their biggest digital campaign ever and it has required a huge effort from the team at Dare to put it together and bring it to life on time. Massive thanks go to everyone involved.

This is what Campaign says about the work:

Dare has created a digital campaign to promote Vodafone’s mobile internet service, which launched last week with a road-block above-the-line campaign.

The campaign includes a website, banner ads and homepage takeover ads to demonstrate how websites can be used via Vodafone handsets.

The takeover ads fold up whole web pages including Yahoo!, lastminute.com and Tiscali and then drop them into an image of a mobile phone to show visitors how the service enables them to “take websites
with you”.

The banner ads promote Vodafone’s tie-ins with media owners including MySpace and Google by using colourful cartoon animations to explain that customers can use the services from their mobile phone.

Finally, the website offers a tour of a fictional street in London. As visitors scroll over the scene, text appears explaining the benefits of mobile internet in everyday life.

See the some of the work here.

16.06.2007

The computer behind my blog

A while ago I read this post at Iain Tait’s blog and I found the idea of showing the computers behind the blogs quite sweet.

So this is the little corner where I normally do my southbites blogging. The spacious desk was built by a carpenter friend and it’s nearly three meters long. The glass and lamp are from Ikea and are standard size.

Computers Behind Blogs

Check out more desks at the Flickr group pool.

16.06.2007

Flo goes receptionist

Tired of the demanding role of Creative Partner, Flo has decided to make a move on his career.

flo . reception

More about his new job?

04.06.2007

My London

Recently I have been quite entertained playing around with the “My maps” new feature in Google Maps. As a result of this I have started marking up some of my favourite places in London.

This is, more or less, my London…

mylondon.jpg

01.06.2007

Plumage

This is how my Flickr account would look like if it would turn into a peacock:

plumage

How would yours look like?


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