We are finally done with our latest job for Vodafone. This campaign to promote the mobile Internet services is their biggest digital campaign ever and it has required a huge effort from the team at Dare to put it together and bring it to life on time. Massive thanks go to everyone involved.

This is what Campaign says about the work:

Dare has created a digital campaign to promote Vodafone’s mobile internet service, which launched last week with a road-block above-the-line campaign.

The campaign includes a website, banner ads and homepage takeover ads to demonstrate how websites can be used via Vodafone handsets.

The takeover ads fold up whole web pages including Yahoo!, lastminute.com and Tiscali and then drop them into an image of a mobile phone to show visitors how the service enables them to “take websites
with you”.

The banner ads promote Vodafone’s tie-ins with media owners including MySpace and Google by using colourful cartoon animations to explain that customers can use the services from their mobile phone.

Finally, the website offers a tour of a fictional street in London. As visitors scroll over the scene, text appears explaining the benefits of mobile internet in everyday life.

See the some of the work here.

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